As universities put greater emphasis on entrepreneurship, TTOs play a critical role in helping research translate into real-world impact. But turning innovation into successful startups takes more than patents and licensing—it requires helping founders (and faculty considering entrepreneurship) tell a compelling story. In this webinar, startup communications expert Otto Pohl introduces a simple framework TTOs can use to accelerate startup success through better communication. Academic founders often struggle to connect with investors, partners, and talent—not because the science isn’t strong, but because the language of startups is different. It’s not about precision and peer review; it’s about clarity, conviction, and momentum. You’ll learn the difference between academic communication and business communication—and how to guide founders in crafting a narrative that excites, builds credibility, and speeds their path to traction. If you support startups, advise entrepreneurial faculty, or champion innovation on campus, this session will help you empower the entrepreneurs around you to tell the story they need to succeed.